Summary
Digital marketing and web strategy professional with hands-on experience improving website structure, content
performance, and conversion pathways across brand and service-oriented environments. Background includes SEO-aware
site architecture, analytics-informed optimization, campaign-support content workflows, and cross-channel
consistency across web, email, and social. Strong at translating performance data into practical next steps and
collaborating with stakeholders to execute measurable improvements.
Role alignment (SEO/SEM)
- Website optimization: Improves user journeys, page structure, and content hierarchy to support discoverability and conversion.
- SEO execution: Keyword-informed content structuring, on-page optimization, metadata planning, and technical coordination with developers.
- SEM/PPC support: Campaign landing page alignment, message consistency, and performance feedback loops tied to campaign goals.
- Analytics and reporting: Uses web analytics to evaluate traffic behavior, engagement, and conversion outcomes; recommends iterative changes.
- Multi-location and brand consistency: Experience supporting organizations with multiple audiences/channels while maintaining unified messaging.
Professional experience
Freelance Web & Digital Strategy Lead · Intyce Media · Cicero, IL · 2019–Present
Led website strategy and UX planning for apparel, streaming, and service-focused clients, mapping journeys from discovery to conversion. Built and maintained secure, high-performing websites with scalable page templates and navigation patterns. Implemented content workflows that support search visibility, campaign reuse, and performance consistency across web, email, and social. Partnered with stakeholders to define goals, track metrics, and prioritize optimization roadmaps.
Apparel Brand & Web Experience Lead · Intyce Tees; Blauha.us · Grand Rapids, MI · 2019–2023
Owned digital experience across product pages, landing pages, and promotional web content. Maintained brand-consistent messaging across website, email, and social channels to support engagement and sales outcomes. Used campaign and analytics feedback to refine page structure, creative direction, and content sequencing.
Digital Experience & Campaign Architect · Spatial Partizan / Space Juicy · Web Stream · 2021–2023
Built integrated campaign experiences across landing pages, social campaigns, and channel branding assets. Structured journeys that supported clear next actions (community growth, merch, events, lead capture). Coordinated media production and posting cadence with campaign calendars and platform behavior.
Additional Marketing Leadership Roles · UAIR; GHSP · 2013–2017
Led branding, web communications, and outreach messaging for community-facing organizations. Produced cross-functional digital materials supporting awareness, fundraising, and engagement efforts.
Tools & capabilities
- Web/CMS: Website administration, content publishing workflows, page template management
- Analytics: Google Analytics (web traffic and behavior analysis), campaign performance review
- SEO practices: On-page optimization, information architecture, content structuring for discoverability
- Campaign operations: Email/web/social alignment, landing page optimization, iterative testing mindset
- Creative production: Adobe CC (Photoshop, Illustrator, Premiere) for campaign assets and content support
Education
- Malcolm X Community College (CCC) — A.A., Computer Science (in progress, 2023–2025)
- University of Phoenix — Business Management (10 courses)
- Grand Rapids Community College (GRCC) — Music / Engineering coursework
References and portfolio available upon request.
Summary
Content and systems builder with 10+ years creating structured, learner-friendly materials across technical and
creative workflows. Experienced translating complex processes into clear step-by-step guidance, visual assets, and
practical documentation for diverse audiences. Strong cross-functional collaborator who works with technical
contributors and stakeholders to define scope, organize deliverables, and maintain quality in fast-paced
environments. Active user of AI-assisted drafting and refinement workflows with strong attention to validation and
clarity.
Role alignment (Curriculum Developer)
- Instructional structure: Builds clear learning flows, modular content, and objective-aligned materials for guided learning experiences.
- SME collaboration: Partners with technical experts and stakeholders to capture domain knowledge and convert it into teachable content.
- Instructional assets: Develops visually clear slides, diagrams, guides, and supporting materials using Adobe-based workflows.
- AI-assisted development: Uses AI tools to accelerate drafting, editing, and organization while preserving quality and accuracy checks.
- Quality and accessibility mindset: Applies consistency standards, editing rigor, and usability-focused formatting for customer-facing materials.
- Project execution: Manages multiple concurrent deliverables, timelines, and revision cycles in cross-functional environments.
Relevant experience
Freelance Web & Digital Strategy Lead · Intyce Media · Cicero, IL · 2019–Present
Produce structured process documentation and implementation guides for web and digital workflows. Convert technical requirements into clear instructions and support materials for non-technical collaborators. Build repeatable content systems that improve consistency, handoff quality, and execution speed across projects. Coordinate with stakeholders to define scope, gather feedback, and iterate materials to final quality.
Freelance Photography & Video / Media Production · Intyce Media · Cicero, IL · 2019–Present
Develop visual assets and media-based instructional support content for campaign and production workflows. Create polished, audience-facing materials with attention to layout, visual hierarchy, and message clarity. Maintain organized asset libraries and versioning practices that support reuse and fast updates.
Film Director / Script Writer / Producer · Independent Projects · 2009–2012
Led storyboard, script, and production planning workflows requiring structured content development and team alignment. Delivered high-complexity projects under tight timelines, including multi-participant coordination and quality control. Documented production processes and maintained continuity across pre-production, execution, and post-production phases.
Additional Brand and Communications Leadership · UAIR; GHSP · 2013–2017
Created educational and outreach-oriented communication assets for multi-stakeholder initiatives. Coordinated message architecture, visual consistency, and project delivery across distributed contributors.
Tools & capabilities
- Instructional content tools: PowerPoint/slide workflows, structured documentation, visual support assets
- Design tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere)
- AI workflows: AI-assisted drafting, editing, and refinement for content production
- Collaboration and planning: Cross-functional reviews, iterative feedback loops, timeline and deliverable management
- Technical foundation: Web and digital systems familiarity; ability to navigate platforms and create process documentation
Education & professional development
- Malcolm X Community College (CCC) — A.A., Computer Science (in progress, 2023–2025)
- University of Phoenix — Business Management (10 courses)
- Grand Rapids Community College (GRCC) — Music / Engineering coursework
- Additional: Google Cybersecurity (Coursera); ongoing AI-assisted workflow development and technical documentation practice
References and portfolio available upon request.
Professional summary
Computer Science student and hands-on web builder focused on creating responsive, user-friendly websites and
content systems. Experience leading freelance web projects from planning and page structure through implementation
and launch, with strong collaboration and clear communication across technical and non-technical teams.
Education
Malcolm X Community College (CCC), Chicago, IL
A.A. in Computer Science (in progress, 2023–2026)
- Coursework includes programming and web development fundamentals
- Building practical experience through portfolio and freelance web projects
University of Phoenix — Business Management (10 completed courses)
Grand Rapids Community College (GRCC) — Music and Engineering coursework
Web development skills
- Frontend: HTML5, CSS3, responsive design, page layout, visual hierarchy
- Web UX: Information architecture, user journey mapping, conversion-oriented page structure
- CMS and Content: WordPress/CMS administration, content publishing workflows, asset organization
- Design-to-Web: Translating brand and UI concepts into web-ready experiences
- Tools: Git-based workflows, Adobe Creative Suite (Photoshop, Illustrator, Premiere), Figma (exposure)
- Quality practices: Iterative testing, feedback-driven refinement, performance-aware content handling
Relevant experience
Freelance Web and Digital Strategy Lead · Intyce Media · Cicero, IL · 2019–Present
Planned and built client websites with clear content structure, responsive layouts, and consistent visual systems.
Collaborated with founders and stakeholders to translate business goals into practical web requirements. Maintained and
improved site organization, navigation, and page templates to support growth and usability. Managed media-heavy web
content workflows to keep pages high quality and easier to update.
Apparel Brand and Web Experience Lead · Intyce Tees; Blauha.us · Grand Rapids, MI · 2019–2023
Supported website presence across product pages, promotional landing pages, and campaign content. Developed reusable
visual and content patterns to improve consistency across web and social touchpoints. Contributed to ongoing
optimization of page messaging and structure using project outcomes and feedback.
Digital Experience and Campaign Architect · Spatial Partizan / Space Juicy · Web Stream · 2021–2023
Designed and implemented digital campaign touchpoints, including landing pages and channel support assets. Structured
user flows from discovery to action for community, merchandise, and events.
Project strengths for internship environments
- Learns new tools and workflows quickly, especially in collaborative, feedback-driven settings
- Comfortable balancing design quality with practical implementation needs
- Organized, dependable, and able to manage multiple tasks with clear communication
References and portfolio links available upon request.
